Buying Domains to Enhance your SEO Efforts
You can enhance your SEO efforts by buying expired or expiring domains with some pagerank. Typically ones you may be able to purchase for reasonable cost would have a pagerank of 1 thru 4, and, most likely, you would start receiving traffic as soon as you put up a site using the newly purchased domain. You can use these domains to further your search optimization efforts in a variety of ways, such as the following: Develop the Domain Build on the existing pagerank, then monetize the site with products and services appropriate for the domain. Keep in mind the prior content that was on the domain’s pages if you hope to provide content relevant to the inbound links’ text. Link to your Other Web Sites Links from web pages with pagerank better the search...
Read MoreProspects for Success for New Tlds
Brian Cute, CEO of Public Interest Registry, the administrator for the .org top level domain, has written an article for Forbes giving his thoughts on the likelihood of success for various proposed top-level domains. ICANN’s upcoming opening for applications for new TLDs which will allow branded domain extensions such as .IBM or .Apple, for instance, and a new complement of generic extensions e.g. .web or .shop has now become grist for the domain naming mill . Mr. Cute’s opinion is that the extensions created around a common interest, purpose, geographic area or shared passion will garner the greatest interest and success, and that many of the .mybrand extensions will end up parked as protection from any undesired domain squatters putting them to...
Read MoreUsing Country Codes as Naming Adjuncts: Domainr
The Domainr web site (domai.nr) was created to allow searching the availability of names using top-level country codes (ccTlds) as a clever way to come up with an alternative to either paying a king’s ransom for a domain name using a common english word or settling for a different name that may not convey a site’s purpose or feel in a way the owner wants. You have all likely seen the del.icio.us icon in the bookmarking and sharing bar or section commonly found on websites. In this case, the domain name delicious.com may not have been available at reasonable cost, so by constructing a url using the .us country code tld, the domain name icio, and subdomain del, you have the word delicious with a couple of interspersed dots. The Domainr’s...
Read MoreDomain Name Investing: Choosing the Right Domain Name
Obviously, investing in web domain names is all about choosing the right names for the web properties you invest in. Christoper Johnson, a verbal branding consultant with PhD in linguistics, wrote an interesting article for Smashing Magazine outlining his thoughts on domain naming. He divides names into two primary categories, discoverable and brandable. Discoverable names are those which can be found using organic searches for various keywords and phrases applicable to a given subject or cateory, such as podcast.com, slideshow.com or , as examined in a recent post, a category defining name such as sportsmemorabilia.com, while brandable names, i.e. Google, Yahoo!, Squidoo, and Yelp, for example would need to be established through paid marketing...
Read MoreThe Generic, Category-Defining Name Strategy
Serial entrepreneur Jesse Stein and his company Triton Web Properties, doesn’t buy domain names to flip them or park them to generate ad income, but rather acquires generic domain names that define a certain category or niche, with the further stipulation that the category be one catering to a large base of enthusiasts. These acquisitions are then developed with the intention of being the go to authority site for the category. The list below of web properties own by Triton illustrates the strategy: sportsmemorabilia.com biking.com boating.com yachting.com hobbies.com hollywoodmemorabilia.com cigarmarket.com barbecuing.com From Ron Jackson’s DN Journal Article with Jesse: But it all starts with the domain name. The one-of-a-kind nature of the...
Read MoreDoppelganger Domain Dangers
The GodaiGroup has conducted research into a new form of domain typo-squatting using what are known as “Doppelganger Domains”. A new type of domain typo-squatting takes advantage of an ommission instead of a misspelling. A Doppelganger Domain is a domain spelled identical to a legitimate domain name (FQDN) but missing the dot between host/subdomain and domain, to be used for malicious purposes. An example would be taking the legitimate domain ca.hp.com, and creating the doppelganger cahp.com. A common scenario is this: An employee sends an e-mail containing company secrets, username/password combos, or insider information, but, using the domain example above, types in ceo@cahp.com rather than ceo@ca.hp.com. The doppelganger domain will receive this...
Read MoreTriple dotX tld Sunrise Period Has Begun
The Sunrise A phase of the new triple dotX tld has begun, this video from the ICMRegistry, the administrator of the new tld, explains the innovative process formulated for the triple dotX launch: Trademark holders, please prepare for protecting your trademarks by submitting the appropriate documentation during the upcoming Sunrise B phase. ICMRegistry has all the details outlining the process.
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